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September 2024

The Importance of Mobile Optimization in Digital Marketing
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As over 50 % of internet users access sites using their mobile devices, mobile optimization has become compulsory for every business that is online. It means that users feel comfortable navigating through the properly structured site while using their mobile...
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B2B vs. B2C: Choosing the Right Digital Marketing Strategies for Your Business
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Selecting the most suitable digital marketing technique for B2B and B2C companies requires factors such as your objectives, target market, and business type. Here’s a detailed comparison of which strategies are generally best suited for B2B and B2C businesses: Best...
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Types of Businesses and Their Characteristics: A Complete Guide
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What It Is: Companies sell goods or services to other businesses rather than those sold directly to consumers. Key Points: Audience: Other businesses which include SMEs(small and medium-sized enterprises) and large firms Sales: Generally, this type of sale takes a...
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