Types of Businesses and Their Characteristics

What It Is:

• Companies sell goods or services to other businesses rather than those sold directly to consumers.

Key Points:

• Audience: Other businesses which include SMEs(small and medium-sized enterprises) and large firms
• Sales: Generally, this type of sale takes a longer time with multiple decision makers involved as well as detailed procurement processes.
• Examples: Software developers with enterprise solutions, wholesalers dealing with retailers, and consulting organisations that provide strategic advice for businesses.

What It Is:

• This refers to a business that sells products directly to individual customers for personal use.

Key Points:

• Audience: Individual customers or households.
• Sales: These are usually characterised by a shorter, more direct sales process with faster buying decisions.
• Examples: Retail outlets, online stores such as Amazon, food joints gyms and hairdressing salons.

What It Is:

• The business model defines a company that sells its products or services to another company which then sells them to the final consumer.

Key Points:

• Audience: Both businesses and end consumers. The major company sells to an intermediary business which in turn serves the consumer market.
• Sales: Involves multiple stages and parties, with the primary business focusing on supporting the intermediary business in reaching end consumers.
• Examples: E-commerce platforms similar to Shopify where firms use it as a medium of selling directly to customers; also distribution companies supplying goods to retail stores

What It Is:

• These are businesses that offer their products or services directly to government agencies or institutions.

Key Points:

• Audience: Government entities at various levels, such as federal, state, or local agencies.
• Sales: Often involve a formal bidding process with some conditions stipulated therein and lengthy approval processes before any work is awarded.
• Examples: This includes suppliers of office equipment for government offices; public project construction service contractors; and IT solution providers serving the needs of different government agencies.

What It Is:

• Companies whose transactions are characterised by regularly repeated transactions with their customers, take a regular fee from them, for instance, monthly or per every year.

Key Points:

• Audience: Customers who make continuous subscription-type payments to maintain access to goods or services.
• Sales: Always have the goal of selling to the same customer multiple times, with an emphasis on making each sale contribute long-term value.
• Examples: Companies that allow customers to continuously use media content such as Netflix or Spotify; companies that send clients periodic deliveries of selected products for example, Birchbox or Blue Apron; companies that provide access to certain software for instance, sales force or Adobe Creative cloud.

What It Is:

• Companies that market their products or services mainly use internet channels such as the website and mobile.

Key Points:

• Audience: Persons or companies buying products or services through any electronic platform.
• Sales: These include direct transactions via an online marketplace where the main emphasis is placed on the shopping process.
• Examples: Companies that operate on the internet such as Amazon or Walmart. com, platforms like Esty, and direct-to-consumer brands like Warby Parker and Glossier.

What It Is:

• Companies whose transactions are characterised by regularly repeated transactions with their customers, take a regular fee from them, for instance, monthly or per every year.

Key Points:

• Audience: Customers who make continuous subscription-type payments to maintain access to goods or services.
• Sales: Always have the goal of selling to the same customer multiple times, with an emphasis on making each sale contribute long-term value.
• Examples: Companies that allow customers to continuously use media content such as Netflix or Spotify; companies that send clients periodic deliveries of selected products for example, Birchbox or Blue Apron; companies that provide access to certain software for instance, sales force or Adobe Creative cloud.