Best image size for Facebook ads

Description: Simple ads with a single image.

Best For: Increasing brand awareness and engagement with unique visuals.

Usage: Boosting posts, and creating ads in Facebook Ads Manager.

• File type:  JPG or PNG
• Ratio:  91:1 to 4:5
• Resolution:  -1:1 ratio: 1080 x 1080 pixels,  -4:5 ratio: 1080 x 1350 pixels

• Primary text: 50-150 characters
• Headline: 27 characters

• Maximum file size: 30 MB
• Minimum width: 600 pixels
• Minimum height:  -1:1 ratio: 600 pixels,  -4:5 ratio: 750 pixels

• Description: Ads featuring video content.
• Best For: Capturing attention, storytelling, and showcasing products or services in action.
• Usage: In-stream, stories, feeds, and more.

• File type: MP4, MOV or GIF
• Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
• Video settings:264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
• Resolution: At least 1080 x 1080 pixels
• Video captions: Optional, but recommended
• Video sound: Optional, but recommended

• Primary text: 125 characters
• Headline: 27 characters
• Description: 27 characters

• Video duration: Minimum 1 second, Maximum 241 minutes
• Maximum file size: 4 GB
• Minimum width: 120 pixels
• Minimum height: 120 pixels

With certain objectives, you can utilize 360 video ads on Facebook. These ads allow viewers to turn their devices or drag their fingers to explore every angle of the video, providing an immersive experience.

• Description: Ads that allow multiple images or videos in a single ad unit.
• Best For: Highlighting different products, showcasing multiple segments of a single product, or telling a story.
• Usage: Feeds, stories, Messenger, and Audience Network.

• Image file type: JPG or PNG
• Video file type: MP4, MOV or GIF
• Ratio: 1:1 or 4:5
• Resolution: At least 1080 x 1080 pixels

• Primary text: 80 characters
• Headline: 45 characters
• Description: 18 characters
• Landing page URL:  Required

• Number of carousel cards: 2 to 10
• Image maximum file size: 30 MB
• Video maximum file size: 4 GB
• Video duration: 1 second to 240 minutes

• Description: Ads that feature a primary video or image with four smaller accompanying images in a grid.
• Best For: Driving product discovery and facilitating browsing and purchasing on mobile devices.
• Usage: Feeds and instant experiences.

• Image type: JPG or PNG
• Video file type: MP4, MOV or GIF
• Ratio: 1:1
• Resolution: At least 1080 x 1080 pixels

• Primary text: 125 characters
• Headline: 40 characters
• Landing page URL: Required

• Instant Experience: Required
• Image maximum file size: 30 MB
• Video maximum file size: 4 GB